If the price charged is higher than the shelf or advertised price you’ll receive the item FREE (limit one of each item) and be charged the lowest advertised price for all additional same items. Purchases to earn a value item or promotion exclude alcohol, liquor, tobacco, dairy products, prescription and/or pharmacy purchases, gift and financial card programs, money orders, wire transfers, lottery tickets, event and transportation tickets and other products and services which the Company, state or federal agency may deem excluded from time to time.